Everybody wins; extractors benefit from better features and little consumer price resistance.(Extractors and Wet/Dry Vacuums Supplement)

HFN: The Weekly Newspaper for the Home Furnishing Network, December, 1996 by Gill, Penny

Deep cleaning machines available in 1996 work better and have more features but still carry the same prices of machines introduced a few years ago. Extractors cost between $130 and $250, more than an average vacuum cleaner, because consumers will pay more for a value-added product. Consumers also consider the prices of outside carpet cleaning services.

Today’s deep cleaner market could almost be said to borrow from the consumer electronics industry: The products now available perform better and have more features than those of just a few years ago, but cost consumers the same — or even less — to buy.

“Our own canister of a few years back was not at the same quality level as our Big Green,” noted Jim Krzeminski, Bissell’s vice president of sales
bissell little green machine